Going direct: Manufacturers set their sights on direct-to-consumer delivery
Most of the discussion around the impact of omnichannel fulfillment on business so far has centered on retailers and the distribution centers that serve them. But this fast-growing trend is also having a major effect on manufacturers, according to the analyst group IDC Manufacturing Insights. In addition to selling to retailers and resellers, IDC says, manufacturers are increasingly interested in being able to directly fulfill consumer demand. .In fact, in its recently published “IDC Futurescape: Worldwide Supply Chain 2017 Predictions” report, the analyst group anticipates that “by the end of 2020, 50 percent of all manufacturing supply chains will have the capability, either in-house or outsourced, to enable direct-to-consumption shipments and home delivery.” Læs mere her.
